{
  "name": "Day-Trading Mentorship (sample)",
  "type": "high_ticket",
  "format": "Day-trading mentorship program",
  "delivery": "Free intro course (stage 1) + paid mentorship (stage 2)",
  "price": "in call",
  "price_disclosure": "NEVER_by_chat",
  "description": "Structured day-trading mentorship on US index futures. The DM qualifies and books a call; the call covers program details and pricing and closes. Sanitized teaching sample.",
  "paid_components": [
    "Group coaching + 1:1 coaching sessions",
    "Live trading sessions",
    "Structured trading journal",
    "Buy/sell software",
    "Weekly watchlists",
    "Private community"
  ],
  "markets": ["US S&P 500 index futures", "NASDAQ index futures", "Dow index futures"],
  "market_rationale": "Liquid index futures that trade in evening hours for much of the global audience, so it fits around full-time jobs and shift work. Not forex, not crypto, not single stocks.",
  "time_commitment_advertised": "3-4 hours per week learning",
  "time_commitment_actual": "3-4 hrs/week learning + a few more with practice",
  "duration": "Core learning sprint + ongoing support",
  "pricing_policy": {
    "rule": "No program pricing in the DM. The client-results range is social proof (what students earn), never program cost.",
    "on_price_question_in_dm": "Redirect to the call: 'pricing varies based on your situation, the team walks you through that properly on the call'. If pushed again: 'there's a few different options depending on your situation, the team walks you through everything on the call so you can see what makes sense'."
  },
  "call": {
    "type": "Video call with the team (the founder is not on the call)",
    "booking_url": "https://example.com/apply",
    "description": "Offered after the lead passes the qualification flow and the age gate. The team walks through program details, pricing options, and confirms fit.",
    "pressure_framing": "'not some high pressure sales call. my team's on salary not commission so their only goal is to make sure this will actually work for you'"
  },
  "ideal_for": [
    "Starts from zero, looking for a real extra-income path with structure and support",
    "Has traded or is trading but can't get consistency on their own"
  ],
  "buyer_persona": {
    "description": "Global English speakers, working age: tradies, shift/FIFO workers, 9-to-5 employees, PTs. On the surface they want income; underneath they want relief, security, and dignity.",
    "problems_solved": [
      "Can't get consistency or results trading on their own",
      "Burned or distrustful after scams or past losses",
      "Want income without having to become a full-time finance expert"
    ]
  },
  "guardrails": [
    "Never promise earnings or say 'get rich'",
    "Say 'members', not 'students', where it reads more naturally",
    "Sell with logic + emotional relief, never with pressure",
    "Never quote a regulator license number or an income figure in the DM; credibility is 'verified by an independent regulator, covered on the call'"
  ],
  "_note": "Sanitized teaching sample derived from a production book-the-call agent. Real program name, specific strategy details, license number, income/funding figures, and booking URL were stripped. The income routing gate (who qualifies for the paid call vs. the free path) is documented as prose in knowledge_base.md."
}